2024 Black Hills Stock Show + Rodeo Rapid City

 Stop by the SDBIC Booth located right inside the Rodeo Zone   

Friday January 26, 2024

 11:00 am- Tune in to 810 KBHB Radio Interview with SDBIC Executive Director Jodie Anderson 

  5:00 pm - Rodeo Zone Beef Bucks Giveaway (Rodeo Zone Stage - Sign up at the SDBIC Beef Booth before 5pm) 

Saturday January 27, 2024  

 11:00 am- Tune in to 810 KBHB Radio Interview with CBB Director, Bill Slovek on the Cattlemen’s Beef Board.

 12:00 PM – Rodeo Zone Presentation featuring SDBIC Board of Directors, Gary Deering and Les Shaw and CBB Director, Bill Slovek on the Beef Checkoff.

 1:15-1:45 pm – Autograph signing at the SDBIC Booth with Miss Rodeo South Dakota, Callie Mueller   

  5:00 pm - Rodeo Zone Beef Bucks Giveaway (Rodeo Zone Stage - Sign up at the SDBIC Beef Booth before 5pm) 

Sunday January 28, 2024

 11:00 am- Tune in to 810 KBHB Radio Interview with SDBIC Director, Les Shaw on SDBIC Promotion Committee 

 12:00 pm- Chili Tasting Contest located in the Rodeo Zone  

  5:00 pm - Rodeo Zone Beef Bucks Giveaway (Rodeo Zone Stage - Sign up at the SDBIC Beef Booth before 5pm)  

Monday January 29, 2024  

 10:15 am- FFA Days Presentation with Wall Meats, Western Dakota Meat Processing Program and South Dakota FFA.    

 11:00 am- Tune in to 810 KBHB Radio Interview SDBIC Communication Director, Riley Zoss – Littau on the FFA Days Presentation with Wall Meats, Western Dakota Meat Processing Program and South Dakota FFA.         

Tuesday January 30, 2024

 11:00 am- Tune in to 810 KBHB Radio Interview with Beef Logic, Inc Director of Nutrition, Holly Swee on February Heart Month

Wednesday January 31, 2024  

 11:00 am- Tune in to 810 KBHB Radio Interview with SDBIC Communication Manager, Riley Zoss – Littau on the South Dakota Junior Beef Ambassador Program. 

 5:00 pm - Girls in Spurs Ladies Night 

Thursday February 1, 2024  

 11:00 am- Tune in to 810 KBHB Radio Interview with Beef Logic, Inc Executive Director, Suzy Geppert on the Build Your Base with Beef Program. 

 3:00-3:30 pm – Autograph signing at the SDBIC Booth with Miss Rodeo South Dakota, Callie Mueller   

  5:00 pm - Rodeo Zone Beef Bucks Giveaway (Rodeo Zone Stage - Sign up at the SDBIC Beef Booth before 5pm) 

Friday February 2, 2024 

12:00 PM – Rodeo Zone Presentation featuring Beef Logic, Inc Executive Director, Suzy Geppert on the Build Your Base program.   

5:00 pm - Rodeo Zone Beef Bucks Giveaway (Rodeo Zone Stage - Sign up at the SDBIC Beef Booth before 5pm) 

Saturday February 3, 2024  

 8:00 am-1:00pm- Youth Beef Cookoff at Rapid City Central High School