South Dakota Beef Ambassador Program 

Reviving the program: The Beef Ambassador program was an iconic program carried out by the SD Cattlewomen that provided an opportunity for young beef leaders to engage and promote our product. The program sunsetted at both the national and state level several years ago but the impact of the program continues yet today with some of our current beef leaders having been raised as part of the program. Executive Director, Suzy Geppert, sees this as an opportunity for not only the youth but to also pay tribute to organizations like the SD Cattlewomen that have played key roles in keeping beef part of our family mealtime. "Our youth continue to be our future and we have to prepare them and encourage them to be proud of their heritage and willing to promote our beef product," states Geppert.

Any questions regarding the program: contact Suzy Geppert at sgeppert@sdbeef.org. 




Radke Family 

The Radke Family is involved in our Beef Ambassador Program! Check out their story!