South Dakota Junior Beef Ambassador Program 

The 2022-2023 program applications are open and will close June 1, 2022. If you have any questions please reach out to Riley at [email protected] or call the office at 605-224-4722.

 Apply Here 

2022/2023 South Dakota Beef Ambassador Training is scheduled for June 8, 2022 in Pierre, SD.

Reviving The Program:

SD Junior Beef Ambassador Program 


The Beef Ambassador program was an iconic program carried out by the SD Cattlewomen that provided an opportunity for young beef leaders to engage and promote our product. The program sunsetted at both the national and state level several years ago but the impact of the program continues yet today with some of our current beef leaders having been raised as part of the program. Executive Director, Suzy Geppert, sees this as an opportunity for not only the youth but to also pay tribute to organizations like the SD Cattlewomen that have played key roles in keeping beef part of our family mealtime. "Our youth continue to be our future and we have to prepare them and encourage them to be proud of their heritage and willing to promote our beef product," states Geppert. 

The South Dakota Junior Beef Ambassador program is open to any youth ages 5 to 18. This is a fantastic and fun opportunity to advocate for the beef industry and share your passion!   

Any questions regarding the program: contact Caitlin Wonnenberg at [email protected] or Riley Zoss at [email protected]  


2021 South Dakota Junior Beef Ambassadors






Radke Family - Beef Ambassador Family History

The Radke Family is involved in our Beef Ambassador Program! Check out their story!