Simplify the Season with BEEF! 

Make beef the center of your holiday celebration this year. Let the savory aroma of a holiday roast wrap itself around you and give your family a gift they'll ask for every year. Or maybe every night. 

Holiday Giveaway 

South Dakota Beef Industry Council is giving away beef bucks this holiday season in the amount of $500, $300, and $200! Enter for your chance to win a beef bucks card! 

 Enter here 

Beef Roasting Chart

Oven roasting considered a simple cooking method because it generally uses a lower temperature over a longer period of time, allowing you to "set it and forget it." To simplify the guess work, use the chart attached for general guidance when purchasing your holiday beef roast!

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Top 5 Holiday Beef Appetizers

Who doesn’t love some great Holiday Appetizers!

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Top 5 Holiday Roast Recipes

Check out this flyer on top 5 roast recipes for the holidays!

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Perfect Beef Cuts for Entertaining

Help consumers choose the best roast for their Holiday needs!

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CLASSIC BEEF RIB ROAST

Try this classic Prime Rib recipe today. Enhance the flavors of the roast with a Dijon-style mustard and red wine sauce.

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PESTO-RUBBED TRI-TIP ROAST WITH WARM TOMATO SAUCE

Looking for a quick roast recipe? Try this flavorful Tri-Tip rubbed with pesto and a warm tomato sauce spooned over top. A roast for dinner in no time.

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PEPPERED TOP SIRLOIN ROAST WITH SAUTÉED BROCCOLINI

A Top Sirloin Petite Roast is simply seasoned with pepper and cooked to juicy perfection. Meanwhile broccolini is sautéed and served with a blue cheese butter that is perfect with meat and vegetables.

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ITALIAN BEEF ROAST & VEGETABLES

Roast Beef doesn’t require slaving away in the kitchen all day. Season an Eye of Round and roast for an hour or so, then finish the veggies in the same roasting pan.

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Crown Rib Roast

This holiday season, Beef is the ultimate “Meat Substitute.” Watch as chef Jet Tila makes a Stuffed Beef Crown Rib Roast with Herb Stuffing. You’ll be thankful you did. 

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BEEF 101: DIY Roasting Rack

No roasting rack? No problem you can make one at home with simple tools you will have in your kitchen drawers.

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Drool Log - 'Twas the night before beefmas

This new spin on a holiday classic is something you can really feast your eyes on. And your stomachs. 

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Drool log - Meatitation 

With all the cooking and entertaining, don’t forget to slow down and savor the holidays.

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