PIERRE - South Dakota Beef Industry Council (SDBIC) held their annual meeting on September 21, 2020. Directors received staff and committee updates, appointed a president, vice president, new treasurer, two federation and one United States Meat Export Federation seat.
The state’s beef council, which is responsible for collecting and administering the $1 beef checkoff on all cattle sold in South Dakota, is required to direct 50 cents of every dollar to the Cattlemen’s Beef Board for programs on the national level. The SDBIC retains 50 cents, which directors can choose to invest in in-state programs and/or enhance national program investments.
The board of directors passed the Fiscal Year 2021 $4 million budget which will be used to support beef education, promotion and research efforts at the state and national level. The SDBIC provides educational and promotional opportunities to leverage the Beef Checkoff’s evidence-based information and resources to consumers, educators, as well as health, nutrition and food influencers. SDBIC President, Laurie Johnson, states, “We’re really trying to build consumer confidence and that’s the reason we have the Beef Checkoff, is to make sure that we’re top of mind every time they go to the grocery store. We want the consumer to know beef is wholesome and that we are raising it sustainably.”
The FY 2021 budget includes support for high-population/low cattle-number states in the northeast region of the United States. “The northeast region represents just 2.4 - 3% of the total Beef Checkoff collection but nearly 25% of the U.S. population, and more than 26% of the nation’s annual grocery purchases. It continues to be vital for the Beef Checkoff to engage within those consumer marketplaces.” States SDBIC Executive Director, Suzy Geppert. South Dakota promotions and program opportunities like the Build Your Base sports nutrition and training program utilizing beef as the premiere protein source will also be expanded in the upcoming year to reach several consumer markets beyond our borders.
The board will invest in 3 Federation of State Beef Council Director seats and increase marketing efforts abroad with the U.S. Meat Export Federation with direct partnership opportunity aboard in both Europe and Asian markets.
The approved FY 2021 budget to support beef education, promotion and research efforts at the state and national level will be implemented starting October 1, 2020.
Contact the SDBIC office if you would like to learn more about the South Dakota Beef Checkoff efforts.
Posted: September 30, 2020