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Programs & Events

The South Dakota Beef Industry Council hosts programs and events that bring people together around beef. Through education, partnerships, and outreach, we support producers and help consumers learn more about beef’s role in nutrition, sustainability and everyday meals.

South Dakota and National Beef Programs

South Dakota Junior Beef Ambassadors

The South Dakota Junior Beef Ambassador program is in its sixth year at the South Dakota Beef Industry Council. The 2025/2026 class has 49 Junior Beef Ambassadors from across South Dakota. They assist with various SDBIC promotion events and share photos and videos highlighting what they do as South Dakota beef farmers and ranchers on social media. 

The program is a great opportunity for our future beef industry leaders to build confidence in sharing the benefits of beef in your diet, as well as preparing them to answer questions about beef farming and ranching.

Learn More

Learn More

Rock Hills Ranch

Beef Quality Assurance

BQA is a nationally-coordinated, state-implemented program that helps producers maintain proper management techniques. Get certified online or contact us for a list of dates for in-person training.

Visit BQA.org

Learn More

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Local beef directory

If you are currently selling beef to the public, add your business to our directory to assist prospective customers in finding you.

Add your business to the South Dakota Local Beef Directory

Visit the South Dakota Local Beef Directory

Upcoming Events

May Beef Month!