Home for the holidays with beef 

Bring Beef to Your Holiday Table 

Make beef the center of your holiday celebration this year. Let the savory aroma of a holiday roast wrap itself around you and give your family a gift they'll ask for every year. Or maybe every night.

 Learn More

Holiday_Prime Rib

Educator Programs


FACS Beef Program

The FACS Beef Program provides Family & Consumer Science Teachers across the state with the opportunity to apply for funding to use to purchase beef and to help teach beef cooking skills.

Learn More

Classic Beef Cheeseburgers

ProStart Beef Program

The ProStart Beef Program is designed to support SD ProStart teachers in educating future foodservice professionals about the value and many qualities of utilizing beef in their future businesses and operations.

Learn More


Ag teachers FACS Beef Program

A great opportunity for Agriculture educators to receiving funding to purchase beef for classroom education purposes.

Learn More

Educator Resources 

Looking for some great resources for your classroom? Check out this toolkit that includes infographics and other educational resources. 

Learn More

Producer Programs

Beef Quality Assurance

The South Dakota Beef Quality Assurance/Critical Management Plan program was initiated by beef industry participants to add value to our cattle by assuring our production practices adhere to the highest quality standards. The program raises consumer confidence through offering proper management techniques and a commitment to quality within every segment of the beef industry.

Visit BQA.org

Masters of Beef Advocacy

A checkoff-funded online training program equipping beef producers across the country to tell their story in presentations to schools and church/civic groups, through local media and in the “virtual” world of the Internet.

Learn More

Build Your Base Program


Build Your Base with Beef

Build Your Base with Beef is a comprehensive sports nutrition and training program that utilizes beef as its premier protein. It strives to prepare young athletes and their families for a successful sports season. This program provides a toolkit that contains ready-to-use material as well as resources that lead to overall success towards a healthful lifestyle through a collaborative partnership between the South Dakota Beef Industry Council, Sanford Health, and the Sanford Sports Science Institute.

Learn More

Program Spotlight

Todd Mortenson

Rancher - Hayes, South Dakota

"I just want people to understand the health benefits of eating good nutritious beef. Its got natural proteins and amino acids and vitamins – everything that your body needs to rejuvenate after strenuous workout. The exciting thing to me is not knowing how big this thing can be. The concept is so right and the enthusiasm for this program is really something. This program really is a perfect combination of the beef industry and the health industry." 

Learn More