August 2017 National Newsletter

August 2017 National Newsletter

BEEF Declared Official Meat of the 77th Sturgis Motorcycle Rally

Rain is in short supply this summer, but August promises to be the month when BEEF will be celebrated by thousands of consumers as the South Dakota Beef Industry Council (SDBIC) beef team and the beef checkoff will partner with the City of Sturgis as the “Official Meat of the 77th Sturgis Motorcycle Rally”. 

Beef will be the premiere protein at the Rally with the City of Sturgis promoting beef on promotional materials, billboards, social media, the annual mayor’s ride and numerous other venues. Kita Roberts, aka Girl Carnivore, will join the team as a lead beef advocate and celebrity food judge.

SDBIC executive director Suzy Geppert states, “The rally is iconic and draws thousands of consumers nationwide. It is a great opportunity for us to build on our consumer base and engage in answering questions that revolve around modern beef production.”

South Dakota Beef Industry Council Brings Beef Production Experience to Health Professionals

The South Dakota Beef Industry Council (SDBIC) on behalf of the beef checkoff is providing educational opportunities and resources to nutrition and health professionals through a collaborative partnership with Midwest Dairy Association and Ag United. 

“Dietitians continue to be seen as the food and nutrition experts so we are always looking for opportunities allowing us to reach them.  We also feel it is important to prepare our dietetic interns and these tours offered us a chance to do that,” said SDBIC director of nutrition Holly Swee.  “They are the future experts in the field and they’re having this experience in South Dakota. For some, it’s their first look at farming and ranching operations in their own backyards.”

June attendees toured beef and dairy operations near Bookings, SD, as well as attended Dr. Russ Dailey’s, SDSU Extension veterinarian, presentation on topics such as antibiotic and hormone usage and livestock production. Attendees at this event included South Dakota State University dietetic intern students as well as various other food, health and nutrition professionals in the surrounding area.

In July, a partnership with the SDSU dietetic internship program was expanded to provide a media training workshop led by Melissa Joy Dobbins, a nationally recognized dietitian and media expert. Students partook in a pre-workshop webinar that allowed the students to become more familiar with current science revolving around beef nutrition and prepare for the in-person media training. 

BBQ Bootcamp Brings Beef Knowledge to Kids

The South Dakota Beef Industry Council (SDBIC) traveled to Huron for the BBQ Bootcamp which took center stage at the SD Summer Spotlight. The South Dakota Beef Breeds Council and South Dakota State University Extension partnered to bring a great opportunity sharing beef information with kids such as beef cuts, seasoning, preparation, beef by-products, and food safety.

“This program provides opportunity to prepare future beef advocates. We provide industry information about the products being produced so that when there are consumer concerns or when somebody comes up and asks a question, they are prepared to answer,” Keith Underwood, SDSU associate professor, said. 

Posted: July 1, 2017