December 2017 National Newsletter

December 2017 National Newsletter 

Robinson Named Team Beef Prime Cuts Winner

Team BEEF SD completed their 2017 race season in September with the Sioux Falls Marathon on September 10. 


In culmination of this year's program, South Dakota Beef Industry Council announced the 2017 "Prime Cuts" program winner. The Prime Cuts program is an incentive program offered to team members to take the beef message beyond the race.  Participants are given various options to earn points on everything from public presentations to the completion of the Masters of Beef Advocacy program. 


Paige Robinson of rural Frankfort, SD was announced as this year's winner.


Robinson, who grew up around beef cattle, states that beef production continues to play a large role in her life as she stays busy on the family's cow-calf and feedlot operation. She ran her first 5K in 2011 and began running as a hobby in 2015 when she joined Team Beef SD. Robinson joined Team Beef as a way to advocate for the industry. 


"Team Beef members are a great resource to the beef industry because we promote the industry every time we wear our jersey, whether we're running in a big city or a small rural community. Just wearing the jersey or even mentioning the term 'Team Beef' really seems to spark interest in the general public, especially at races," stated Robinson.


As the 2017 Prime Cuts winner, Robinson completed the 30-Day Protein Challenge and shared multiple posts promoting Team Beef and beef recipes on social media. She also talked to elementary school students about her family's beef operation, the beef industry, and beef byproducts.


For more information on Team BEEF, becoming a member, and the 2018 race season, contact Holly Swee at [email protected] 

Krick Joins SDBIC Team as Industry Relations

The South Dakota Beef Industry Council (SDBIC) is pleased to announce that Darcy Krick of rural Highmore, SD joined the SDBIC on November 16th. Darcy focuses her efforts on Industry Relations and private treaty compliance.


Darcy spent the past six years working with cattle producers as Territory Sales Manager for Genex where she managed regional reps and conducted meetings focusing on adding value to their herds through bull selection and synchronization. "We are thrilled to have Darcy join the SDBIC, said Suzy Geppert, Executive Director. "Her business relationships and network experience with cattle producers as well as her passion for the beef industry is a huge asset to our team."


Darcy grew up on a commercial cattle ranch near Kimball, SD, and later attended Northwest College in Powell, Wyoming where she graduated with an Associate's Degree in Graphic Design.  Darcy and her husband, Jason, ranch north of Highmore, SD.

Beef Holiday Roast Promotions

Each year the South Dakota Beef Industry Council provides holiday beef recipe brochures as well as online resources to retailers in South Dakota to help increase holiday beef roast sales.  This year the SDBIC is also teaming up with various retailers across the state to help stimulate beef sales during December. 


Regional retailers, including all SD Hy-Vee retail locations, will offer promotions in partnership with the beef checkoff to help entice shoppers to choose beef for their holiday festivities.  The SDBIC offered Holiday Beef Bundle prize packages to various retailers across the state for the in-store promotions.  The prize package includes a 6 lb. Rib Roast, $50 beef gift certificate, meat thermometer, and beef swag.  Online and in-store promotional activities start in December.  

Posted: December 1, 2017