January 2018 National Newsletter

January 2018 National Newsletter

Holiday Promotion

The holidays kept the South Dakota Beef Industry Council over the holidays with multiple promotions going on across the state. The SDBIC partnered with various retailers to encourage beef sales during December. South Dakota retailers, including all South Dakota Hy-Vee retail locations, offered online resources to retailers and promotions such as the Holiday Beef Bundle prize packages. The prize package included a 6 lb. Rib Roast, $50 beef gift certificate, meat thermometer, and beef swag. A winner from each store was chosen via a drawing. 

Holiday Roast Commercial Spotlights South Dakota Producer

Showing the versatility of beef provided an opportunity to spotlight beef for the holidays. The South Dakota Beef Industry Council produced a holiday commercial featuring three generations of a family of beef producers. Lois, Peggy, and Presley Bieber talked about how a beef roast is always at the center of their holiday table, as well as how to cook the roast to perfection.

“Its one of those things I think is a great value no matter when you have it,” Peggy said in the video.

The short video aired on KOTA-TV in Rapid City as well as on SDBIC’s Facebook. 

New York and South Dakota Beef Councils Partnership Program Recognized  

A partnership between South Dakota Beef Industry Council, New York’s beef council, and NY Agriculture in the Classroom formed a program to give influencers a direct look at the beef industry. “Meat Your Beef” Farm Tours connects retailers, educators, government representatives, and other influencers with beef producers and gives them the opportunity to speak with producers themselves. Over 28 farm tours have reached over 575 influencers since 2010.

During the 2017 tours, attendees completed an online survey prior and after the tour for evaluation. Over 60% of the attendees knew little about beef production before the tour, but post tour 99% agreed they could explain how beef is produced. Over half of attendees no longer had concerns with beef industry practices or beef’s nutritional value. South Dakota producers traveled to New York to talk about their own farms and ranches and how beef production differs in the Midwest versus the Northeast. With this program, public influencers can build consumer trust and confidence in the beef industry by providing access to beef producers’ stories.  

Posted: January 1, 2018