February 2017 National Newsletter

February 2017 National Newsletter

SDBIC Travels to SDSU to Explore Beef

The South Dakota Beef Industry Council (SDBIC) is expanding its reach to include younger millennials. On January 18, the SDBIC had the opportunity to strengthen the image of the beef industry by engaging with the South Dakota State University students. Suzy Geppert, SDBIC Executive Director states, “The goal of the event was to educate those younger millennials about the value of beef.  Whether it’s research on beef’s nutritional value, sharing simple beef recipes, discussing beef byproducts, or learning about the many career opportunities found within the industry.” 

Students, alumni, and staff discussed various topics and shared stories from their family beef operations. Topics included cattle care and well-being, nutrition, and healthful lifestyle practices. Jerky, recipe brochures, and beef swag were well received by students and faculty.

Black Hills Stock Show Helps Build the Bridge From Pasture to Plate 

The South Dakota Beef Industry Council had the opportunity to engage with consumers on the benefits of beef in a healthful diet during the Black Hills Stock Show.  Directors and staff were also on hand to converse with producers and share checkoff information.

KBHB radio talked with SDBIC board members about the role of the beef checkoff during daily interviews and Executive Director Suzy Geppert and former SDBIC president Wayne Tupper spoke about the importance of the beef council’s presence at the stock show on KOTA-TV’s morning show with Eric Gardner. The beef council also partnered with several BHSS events and beef promotions.


SDBIC partners with American Heart Association

During Hearth Month, the SDBIC partners with the American Heart Association through two major events; the Sioux Falls Go Red for Women event and the Rapid City Heart Ball. Partnerships like these provide opportunities to visit with health professionals and influencers about the role of beef in a heart-healthy diet.  

The Beef Checkoff continues to share scientific evidence that shows lean beef can be as effective as other proteins in a heart-healthy diet in terms of lowering cholesterol as well as blood pressure.  Both events offered opportunities to verbally address the attendees, showcase a healthy beef entrée along with a corresponding beef recipe including heart-healthy diet tips.  Lean beef in a heart-healthy diet promotional and educational efforts continue throughout the month of February. 

Posted: February 1, 2017