April 2018 National Newsletter

April 2018 National Newsletter

Powering Athletes with Beef 

Beef continues to lead the way as a top protein performance food product by providing all 9 essential amino acids; creating that perfect base in which to build and repair muscle. The South Dakota Beef Checkoff expanded on this message with a recent visit from Dr. Mike Roussell.  Roussell, who serves on the Men’s Health Magazine’s advisory board, provided insight on the power of protein.

Dr. Roussell started with a presentation to South Dakota State University’s student athletes on March 26th in Brookings, SD. A similar presentation was given to high school athletic directors at the South Dakota Interscholastic Athletic Administration Association’s conference on March 28 in Deadwood, SD. 


“Dr. Roussell provided science-based information regarding why high-quality protein, like beef, is important in an athlete’s diet,” stated Holly Swee, South Dakota Beef Industry Council’s Director of Nutrition and Consumer Information.  “This helps the students understand the science and reason behind it.  He shared practical meal planning tips to incorporate in their daily lives. Getting student athletes to make basic, easy changes can ultimately help them both on the field and in the classroom.  We want the students to learn life-long nutritional habits.”  

SDBIC Talks Beef with Area 4th Graders

Building the bridge from pasture to plate continues to be a priority in our youth outreach efforts as several commodity groups participate in Ag Days throughout the region. On April 14th, the South Dakota Beef Industry Council traveled to Beastrom Gelbvieh Ranch to talk beef with kids during Ag Field Day.

Suzy Geppert, executive director, SDBIC, and Teri Heninger, finance officer, spoke with fourth grade students from Blunt, Hayes, Highmore, Harrold, Pierre, and Fort Pierre about beef nutrition and where their favorite cuts come from. Students were encouraged to ask questions about beef and had the opportunity to see a heifer up close.

“Ag Days provide us a great opportunity to reach youth that are sometime two, three, and even four generations removed from production ag,” stated Suzy Geppert, SDBIC’s executive director. “Part of what we do at these events is educate the kids on the importance of overall nutrition not only to ourselves as human beings but also to correlate the important role nutrition plays in the overall well-being of our beef livestock. This provides them a big picture look at our industry and also gives us an opportunity to discuss the role livestock plays in our ecosystems.”


The SDBIC sponsored the Washington Pavilion Ag Day March 16-17 and provided educational items to attendees.

Move Into May Campaigns Challenges Consumers to be Beef Balanced

Shake off the winter blues with the South Dakota Beef Industry Council’s (SDBIC) “Move into May” campaign. 

Participants simply share a photo of themselves being physically active – from lifting hay bales to running on the treadmill.  Post anytime throughout the campaign, #MooovingMonday, and get entered into a weekly drawing as part of the challenge that launched on April 2nd

We are also encouraging followers to show off their cooking and grilling skills with beef through the #Sizzling Saturday campaign which kicks-off April 21st.   Share your cooking tips or healthy beef recipes - anything that makes a Saturday sizzle! Both campaigns end on May 21, 2018.

Each person who makes a #MooovingMonday or #SizzlingSaturday photo post via Facebook or Instagram is entered in a weekly $25 beef certificate drawing on the following Monday. A final drawing of ALL participants on May 21st will award $250 in beef certificates alongside beef swag.

“Campaigns like this are a great way to kickoff grilling season,” states Suzy Geppert, SDBIC executive director. “They allow us to engage with our consumers and provide them opportunity in which they can purchase our product.”

Find more beef nutrition information, as well as full program details at sdbeef.org and the SDBIC Facebook page.

Posted: April 1, 2018