May 2018 National Newsletter

May 2018 National Newsletter


Beef Team Joins FFA at Career Carnival 

The South Dakota Beef Industry Council (SDBIC) shared industry insights and answered questions with FFA students from across the state as they gathered in Brookings on the South Dakota State University campus for their annual convention April 15-17, 2018. One of the highlights of the convention is their Career Carnival (April 16) in which approximately 500 FFA students stopped by the SDBIC booth. Suzy Geppert, executive director and Darcy Krick, industry relations played a beef trivia game, talked about the industry and careers in it, and shared general beef information with the students.


#SDNextGenAg provided a great platform in which to expand the leadership message. Throughout the week, the beef council highlighted individual future agriculture leaders with #SDNextGenAg. The hashtag was used to promote local FFA student videos, quotes and photos of younger generations of agriculturalists and highlight the impact of the beef industry on their future careers. 


The Checkoff Celebrates May Beef Month 

Join us in celebrating May Beef Month as it kicks off on May 1, 2018. The SDBIC has several things planned this month as we work towards building the bridge and strengthening the connection between the consumer, farmers, and ranchers across the state and outside our borders.


South Dakota is home to over 15,000 beef producers and this month will spotlight their efforts in bringing a high-quality beef product to the table. Multiple communications outlets will be used in bringing the message forward this year.  Follow us on Facebook, Twitter, Instagram or even visit our webpage at sdbeef.org for fun, interactive ways to see all things BEEF!


Governor Daugaard will sign a proclamation proclaiming May as Beef Month in South Dakota on Thursday, May 3rd with several beef producers engaging in local radio and television interviews throughout the month.  


BEEF Takes Center Stage at Nutrition Influencer Events

The beef checkoff sponsored a nutrition presentation at the Upper Plains Cardiopulmonary Rehabilitation Association’s Spring Conference held in Deadwood, SD on April 21, 2018. Georgia Kostas, M.P.H., RD shared information on the importance of including nutrient-rich protein, like beef, in various healthy eating patterns across the lifespan.


On the same night, the checkoff also had a presence at the American Cancer Society’s Magic of Hope event in Sioux Falls, SD.  Over 350 attendees received information on the value of incorporating high-quality protein, like lean beef, in a balanced diet alongside daily physical activity. Provisions like this assist people in meeting nutrition recommendations, maintaining a healthy weight, and building lean muscle over time; developing healthy habits that reduce the risk of chronic disease.  Each attendee received a follow-up email from the American Cancer Society which included a healthy beef recipe and reminded them to visit BeefItsWhatsForDinner.com for more information.


Posted: May 1, 2018