2023 City of Sturgis Motorcycle Rally

August 4-13, 2023

The South Dakota Beef Industry Council is a proud sponsor of the 83nd Annual City of Sturgis Motorcycle Rally. Motorcyclists and attendees from all over the United States will make their way to Beef Country for one of South Dakota’s largest events of the year. Beef farmers and ranchers will be highlighted at several different sites throughout this year’s event. Educational banners will allow Sturgis attendees to learn more about beef’s story. Videos will showcase some of South Dakota’s beef farmers and ranchers and share their commitment in producing a high-quality protein.


Find us at our booth in the armory as it's gearing up to be a great time! SDBIC staff and directors will be sharing the Beef story with rally attendees. We can't wait to see you! 

The Armory is located at the corner of Junction Ave and Main St. in Sturgis