Robinson Named Team Beef Prime Cuts Winner

The South Dakota Beef Industry Council introduced the “Prime Cuts” program to its Team Beef participants in 2016. The incentive program was an opportunity for team beef members to take the beef message beyond the race. Participants were given various options to earn points on everything from public presentations to the completion of the Masters of Beef Advocacy program. Paige Robinson of rural Frankfort, SD stepped up to the challenge was announced as this year’s winner.

Robinson grew up around beef cattle and beef production continues to play a large role in her life as she stays busy on the family’s cow-calf and feedlot operation. She ran her first 5K in 2011 and began running as a hobby in 2015 when she joined Team Beef SD. Robinson joined Team Beef as a way to advocate for the industry. “Team Beef members are a great resource to the beef industry because we promote the industry every time we wear our jersey, whether we’re running in a big city or a small rural community. Just wearing the jersey or even mentioning the term ‘Team Beef’ really seems to spark interest in the general public, especially at races,” stated Robinson.

Questions about Team Beef, ranching, where beef comes from and lean cuts are common for Robinson while sporting the Team Beef jersey. Robinson shared, “The great thing about it is that we’re not only able to address these questions and concerns, but we’re proof that people who love to eat beef can still live a very healthy lifestyle!”

As the 2017 Prime Cuts winner, Robinson completed the 30-Day Protein Challenge and shared multiple posts promoting Team Beef and beef recipes on social media. She also talked to elementary school students about her family’s beef operation, the beef industry, and beef byproducts.

Robinson continues to build on her Team Beef experience as she looks to join the 2018 team. She believes in setting goals for herself and plans to participate in her first full marathon next spring.