Beef Producers Maximize Partnerships to Promote Beef

PIERRE, SD – Retailers are prime partners for South Dakota’s beef producers, and during this May Beef Month, the South Dakota Beef Industry Council (SDBIC) has partnered with retailers throughout the state on beef promotions. The SDBIC provided participating retailers with a beef bundle promotion kit including beef, beef promotional items, consumer beef education and recipes, as well as access to a new online retail toolkit. 

“We greatly appreciate the expertise and education our retailers provide consumers each day,” said Suzy Geppert, executive director, SDBIC. “Consumers look to butchers and meat market managers to answer all kinds of questions about beef. We hope this promotion adds some fun to the process for everyone, and that our new online toolkits provide a one-stop-shop for retailers to train staff and build shoppers’ knowledge about beef.” 

The SDBIC also understands the significant role of retail dietitians in our supermarkets, and has also rolled out an online toolkit designed to specifically meet their needs as well. 

“We know shoppers love beef, but aren’t always quite sure what to choose when they’re in front of the meat case,” said Holly Swee, director of nutrition and consumer information. “Retail dietitians have daily interactions with customers in that exact scenario. Our online registered dietitian toolkit arms them with meal planning solutions including the high-quality protein beef provides.” 

You can find both tool kits at For a full list of May Beef Month programs, promotions and events visit the newsroom and events sections at


Posted: May 15, 2017